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Uber Looks to Change the Travel Game. Again.

Uber Looks to Change the Travel Game. Again.

Visiting new places is fun. Feeling like a tourist is not. With the upcoming release of the Uber Local service, Uber is doing all it can to help you feel at home no matter where you travel. The popular ridesharing service has been solving transportation challenges across the world since 2009, and now they’re stepping up their game to help travelers feel more like locals when they’re away from home. Real-time data enables personalized service. When you consider the fact that Uber boasts more than 40 million monthly riders, you quickly realize the company compiles massive amounts of travel-related data. Pick-up points. Drop-off locations. Commute times. Time of day. Average mileage. The list goes on. But rather than being content to let all that information sit in a server and gather figurative dust, Uber Technologies Inc. has decided to leverage the data and help riders find current hot spots and popular points of interest. In a recent interview, Alex Otrezov, Uber’s Head of Search and Experimentation, explained the goal of Uber Local by stating, “We use real-time data of our trips, obviously in an aggregate way, to show the hot spots to show where most Ubers are dropping people off. Whether points of interests or restaurants, whatever it may be, we want to make sure that we share that data with our users.” Make your vacation even better with Uber. Whether you’re heading to the big city or the beach, there’s a good chance an innovative product like Uber’s personalized operating system would make it easier to find local points of interest that used to require knowing someone who...